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<mark />
06-23-2004, 03:41 PM
The manufacturing company I work for is thinking of starting their own online outlet. However, there are various retailers who resell our products. The concern is that if we start doing direct internet sales we will alienate those retailers.
Anyone dealt with this issue? Any recommendations?

davea0511
06-29-2004, 10:47 PM
It would not alienate them if you don't undercut their pricing structure and don't advertize in a way that will take customers away. Offer your products at retail and allow them to go slightly below retail.

One of the things you can do is have a links page where people can go to your partner's sites to buy your products, as well as other's that you don't carrry. You can even advertize what similar complimentary products that they carry, with a referral fee to boot. That helps both of you (you make money on their sale of your product and someone elses product).

<mark />
07-05-2004, 09:24 PM
Very good ideas, thank you.

Corrado Fiore
07-06-2004, 01:30 AM
Consider this: many users will use your shop to gather information about models, price and availability but will buy your products offline (i.e. in one of your outlets). This is called info-commerce and it is becoming more and more important as a marketing tool (rather than a menace for your resellers).

Hope this helps.

Ciao,
Corrado